1. In a large mixing bowl, combine the whole tomatoes with their juice and the Rotel diced tomatoes and green chilies.

2. Add the chopped onion, minced garlic, and sliced jalapeño to the bowl.

3. Sprinkle in the sugar, salt, and ground cumin. Stir everything together until well mixed.

4. Gently fold in the chopped cilantro, adjusting the amount to your taste.

5. Squeeze in the juice of half a lime and mix again.

6. Taste your salsa and adjust seasoning if needed; you can add more lime juice, salt, or cilantro if you like.

7. Let the salsa sit for at least 30 minutes to allow the flavors to blend beautifully.